A person who reached that top position in the market and society by his own might will know what it feels like. If you also want to be up there, start planning now. The number of restaurants you see open for a week and how many out of them are still standing after a month or so have a difference. That itself is sufficient to show the competitiveness of a restaurant business. Today, it is not just food. Or a place to eat. It is about ambience, hanging out with your friends, having a good time and so, so much more. So, how can you make all that come true and still run a business with generating profits?
Get their attention
First, when you start a business, you must be able to get patrons attention. Without that, no one will be arriving at your place. Remember this is people who already go to other places that you are trying to bring to your place. What is the difference that you have? Is the food better than the Chinese restaurant next door or do you serve better rice and curry than the Indian place in the adjacent lane? If you want to stand out by selling alcohol or something like that, you might have to seek alcohol licence advice Victoria from a professional. As a starting point, you may want to give away free food or open an exclusive part of the restaurant; it all depends on the strategy you are taking and the sort of eatery you are having.
Stick to the basics
It is sad to see some places are doing Ok and suddenly are closed down for some reason. Most of the time, people forget what the basics are; you need to serve good food! You need to do it with a smile on your face. Surely, your servers will not always have a happy life but it is irrelevant to your patrons. A business depends so much on customers. Imagine you have a delivery business and people call to order something. They get passed on from one person to another to place their order for food first and then beverages. Moreover, they have to advice on package to someone else. Experience is everything when it comes to any business. If your customers are not happy with the experience they had, they will never come to your place again.
Not only the basics
Even though you got to stick to the basics, not only the basics will save you also. Just because you serve good food, people won’t patronize your restaurant. Remember that café where the coffee is good but the server is utterly disrespectful and you stopped going? It doesn’t take a rocket scientist to figure out when people say “having a good time” it also means them being treated properly. Even though some patrons can be really obnoxious and arrogant, remember as a restaurateur your business is not to teach them how to behave. If you can show from your own behaviour that courtesy is the key to be nice and to get treated nice, it will be great. On the other hand, if you have a liquor license to sell the stuff, you will have to face people of that sort frequently. A research done recently has shown that for restaurants, closing down rate is 60% in the first year. Make sure your restaurant is not in that section.