Advertise Hard, Or Advertise Smart?

 

A few decades back, we could see a van drive by our neighbourhood announcing all types of events that would be happening in the neighbourhood. And people would almost instinctively run to it in the hopes of finding out what product they may be selling or what event could possibly be happening around them. An organizations promotional activities were rare to see as well as interesting for the common people to experience.

Fast forward a several decades and now, people use ad blocks, pay TV, and many other assortments of paid tools to avoid. Oh, how the times have changed. What once piqued people’s interest has now become something that people would pay to get away from. Which has now become a new market need that even more supplies are providing solutions for, and ironically, advertising for.

To break away from this companies have used many strategies such as search engine optimization, or rather SEO copywriting service, which is the optimization of key words assigned for certain advertising content, to ensure that customers are presented with the company services, as high up on the search results as possible. The aim of this is to not bombard customers with messages, or to engage in gorilla advertising, but to compete with other firms, and fight your way to the top of a list. Given the customer enters the right key word the said organisation website would pop up and clicking on it would be the customers decision that he or she chooses to expose themselves to.

Companies have also taken a keen interest to expand their network of employees and include those that provide copywriting services into their company as well.

There are many other innovative ways firms give life to advertising and create that spark that once was. By pasting a massive biscuit to the side of an elevator that’s moving up and down in a shopping mall, and by placing a big oversized plastic cup underneath one successful company was able to create a massive hype amongst the visitors and actually created that sense of awe which is now rarely seen.

Clever marketing campaigns save time as well as money, by getting the message across to the public in a more efficient way. Where it is possible to use the services of celebrities and famous personalities to further your ad campaign, this usually turns into a costly endeavour. Therefore, companies have begun to provide more flexibility to their creative teams to come up with better ad campaigns that render less cost in the long-term.