Over your lifetime – both personal and professional – you probably have been handed hundreds of company tags. How many of them do you actually remember? If you are lucky, you probably can think of one that really stood out from the rest. It is unfortunate but many people do not make much of an effort with this very important business tool. They tend to make it plain and boring, making sure that people will promptly forget about their company. Your business cards are much like flyers for your company. You need to make them unique, creative, while also providing important information about you. Here are some ways that you can make sure that this little piece of paper really makes an impression:
Do Something Unique
There are no hard and fast rules to creating foil business cards London. You are only limited by your imagination. You do not have to stick to certain dimensions, colours, or shapes if you do not want to. The best way to be memorable is to link your calling card to the industry that you are involved in. For instance, if you are a hairdresser, why not try something with scissors or a comb. You can even use twine to create a fake mop of hair on the paper. Do something that will make you and your company really stand out.
You may have already noticed it yourself, there is something about embossed letters that is actually alluring. We seem to find it more pleasant than other types of lettering. This is because it creates a tactile experience for us. It has been found that if you involve more than one sense with people, you will actually help them to remember more. This is definitely a plus point.
Most people dislike tiny lettering immensely. This is because it seems crowded and is quite difficult to read. You should definitely avoid having tiny lettering on your card. Instead, opt for larger fonts. Most of the information on the cards should be readable with a single glance. This makes it more memorable.
What some people tend to do is put as much information on that small piece of paper as possible. In addition to being unnecessary, it also makes it look cramped and aesthetically unappealing. Your company, name, position, number, and email is all the information that you really need to include. The rest can be collected when the person gets in contact with you. Include all of these elements in your cards and people will be begging for them. You will certainly be making more contacts than you ever intended.