Most companies find it beneficial to participate in a trade show as it is an effective way to connect with potential clients and increase visibility of the company. A trade show is a unique opportunity and those who work on behalf of client companies need to prepare for the show, ensure that everything goes smoothly and plan to capture contacts and details of potential clients in order to follow up after the event. The right steps taken during a trade show make the participation and the costs worthwhile as a company gets public recognition as well as gains more exposure in the market.
Preparing for a trade show
There are several steps that need to be taken in order to make an effective impact during a trade show. The exhibitor needs to seek a desirable location where the booth will be set up. Accordingly, the kind of portable signage that needs to be put up can be planned. Not only are signage required for the booth, but crowdfunding campaign which can be placed in front of the halls or at the entryways are strategic ways to attract more people to a trade show booth. In order to make one’s participation effective, the area where one is allocated the stall space is also important. Spaces that are in front or near the entrance ways, usually get maximum attention and footfall of customers and potential clients. The right booth space capture is vital for a trade show participation to be effective.
Getting the materials on time
Usually the marketing agencies who design the layout of the booths and plan out the campaigns around trade shows order in the teardrop banner and other promotional material from different vendors and suppliers. These materials need to be sourced in time and should be delivered at the exhibition site well in advance. Power connections and equipments to be used need to be checked to ensure that they are working. Personnel, who will manage the booth need to arrive a day in advance so that the arrangements are taken care of, the role of each person is understood and the operations are planned out.
Manning the booth
The booth needs to be manned by experienced personnel who can be company representatives too. These representatives need to be able to answer queries of the customers, offer them a demonstration of the products and services, offer printed material like brochures and samples and so forth.
Follow up activities
Even after the trade show is over, the marketing team has to ensure that the effectiveness of their efforts has been showcased optimally. By retaining videos of the booths and the activities conducted and flashing news of the same in newspapers and other publications, news about the event is circulated. The contacts that are obtained through the trade show are followed up by the sales team of the company.